Strategy
There's
no second chance to make a first impression. Even when a
business may have a good track record, prospective
clients are still greatly influenced by the "what
you see is what you get" attitude. A staff that
projects a professional appearance can only help build
client confidence. A subordinate who doesn't reinforce a
"dressed for success" image can only hurt your
chances of securing and maintaining clients.
The goal of this script is to help you bring any
sartorially challenged members of your staff to the high
standard of appearance required as a norm in the world of
business. Errant subordinates will try to make this an
issue of personal taste because it's really the only
argument they can muster. If you're dealing with staff
members of the opposite sex, they may even try to lead
you into the minefield of gender harassment. That's why
you should consider having a fellow supervisor of the
same gender as the offender present in your office when
you deal with an opposite gender subordinate. This
reinforces the professional tone of your position,
safeguards potential future misreporting of events or
comments, and serves as a role model for proper dress.
Though not absolutely necessary, refer to any print
materials distributed previously to employees regarding
dress. Don't waiver from your responsibility for
maintaining the highest professional standards in the
workplace. All possible arguments to justify personal
dress shatter against this brick wall position.
Tactics
Attitude: This problem is
visually obvious to any and all, so be confident in
confronting it. Given this, project an air of disbelief
and disappointment: How could anyone not know how to
dress for work! Project this attitude in a clear,
matter-of-fact presentation of the problem and the
solution. This will underline that your concern is
professional, not personal.
Preparation: See if your
Company has anything in print regarding appearance: an
employee handbook, new employee hand-outs, or recent
memos. Check with interviewers to see if they discuss
appearance when hiring (See
Interview Strategies). Also see if you can get
information on how your transgressor dressed far
interviews. When you assumed supervisory responsibility
of the individual, did you say anything about attire?
Make note of all the information concerning the
obligation for professional dress in the workplace. This
supports your point that appearance is not a matter of
any one individual's personal taste but a professional
requirement. The proper appearance of fellow workers
reinforces this view.
Timing:
The instant you see inappropriate dress, move on it. The
first time should be the last time. Moving rapidly
highlights the importance the problem requires.
Behaviour: The moment you
observe inappropriate dress, ask to see the individual.
Be straightforward in stating the problem. Emphasize that
the professional appearance of the staff influences
client attitudes and actions. Your concern is, therefore,
not a personal one but a professional one that could
touch any staff member who does not realize this. You
must stick to this and wave your banner throughout:
professional not personal!
Key
Points
Be
familiar with any information given to staff regarding
appropriate attire.
State
clearly that the concern involves professional decorum
and not personal taste. Maintain this throughout.
When
dealing with a subordinate of the opposite gender,
consider having a fellow supervisor of that gender
present in your office when you confront the problem.
Use the
individual's interview dress as the key example of what
you are after.
Be
specific as to what action you will take if you observe
the problem again. |